Get your Imported from Detroit gear today!
Do you love Chrysler vehicles and the automaker’s new slogan ‘Imported from Detroit’? Well, now you can get your own Imported from Detroit gear! What does Imported from Detroit mean? Chrysler said the brand marketing campaign highlights the rejuvenation of the entire product lineup, which includes the new, redesigned and repackaged 2011 200 sedan and 200 convertible, the Chrysler 300 sedan and the Chrysler Town & Country minivan.
“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, its available right here,” said Olivier Francois, president and CEO, Chrysler Brand, Chrysler Group LLC.
Posted by pfiorini on Mar 26 2012 in Chrysler News
The Polk awards recognize manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2011 awards are based on an analysis of 5.5 million return-to-market events during the 2011 model year. The Jeep Brand was recognized by Polk for having the ‘Most Improved Loyalty to Make’ for the 2011 model year. According to Polk’s U.S. loyalty analysis for the 2011 model year, the Jeep Brand had the greatest percentage point increase in make loyalty over the previous model year.
Jeep brand sales increased 44 percent in 2011 – versus an industry increase of 11 percent – with each Jeep model up at least 30 percent for the year. Jeep Wrangler – new, more powerful and fuel efficient for 2012 – set seven consecutive monthly sales records, and won several awards including two from leading enthusiast publications; the “4×4 Of the Year” from Petersen’s 4 Wheel & Off-Road and “Four Wheeler Of The year” from Four Wheeler magazine.
Posted by pfiorini on Mar 19 2012 in Jeep News